My Story
Laura Jane
I describe myself as an entrepreneur, designer and fashion enthusiast.
My goal is to create unique, handmade pieces that empower and inspire people to express themselves from the inside out.
My faith inspires my fashion. Just as the creator of the universe designed and made you and me, I design and make clothes help others see that beauty.
Psalm 139:14 says that we are all 'fearfully and wonderfully made' and my prayer is that every garment I produce, each stitch and weaving thread is a reflection of this statement.
Asikara
The Brand
Asikara is a UK Fashion Label that takes old, unwanted, unused or unloved garments and transforms them into wearable, on trend garments.
We take pride in slow fashion and upcycling. Transforming the old into something new is at the heart of what we do. Broken things made beautiful.
Asikara also pushes the boundaries of fashion to create bespoke, quality, staple pieces at an affordable price.
Seamstress Laura Jane also takes African fabrics and fuses them with contemporary British design, to create stunning garments, headwraps and accessories that reflect both cultures.
Asikara is a fusion of two words central to our brand make up.
Asika - Created by God
Ankara - Fabric
Our Values
A - Asika (Created) - fearfully & wonderfully made
S - Service - Seamless from design to delivery
I - Innovation - pushing the boundaries of fashion
K - Kubatana (Unity) - fusion of African & British design
A - Affordable Quality - custom made at an affordable price
R - Real people in mind - by real people for real people
A - Ankara - print and colour are at the heart of what we do